Name Image Likeness (NIL)

Nov 237 min read

Incorporating NIL Into the Small to Medium-Sized Business Marketing Plan

Marketing is especially important for small to medium-sized businesses because more scarce cash flow must truly maximize return on...

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Oct 306 min read

Creative NIL Campaigns: How Small Businesses Can Stand Out

Since the introduction of Name, Image, and Likeness (NIL) deals in 2021, athletes across the country, including college and high school...

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Oct 234 min read

Why NIL Partnerships with Local Athletes Are Good for Business

In today’s rapidly evolving marketing landscape, local businesses are constantly seeking new ways to connect with their community and...

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Oct 184 min read

Why Local Businesses Should Consider Leveraging NIL Deals to Grow Their Brand

This post is an overview of why local businesses in Florida should consider leveraging NIL deals to grow their brand

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