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Name, Image, & Likeness

Protecting Athletes. Empowering Brands. Navigating Opportunity.

With the new era of NIL rights, athletes at the high school, collegiate, and even youth levels now have the power to monetize their personal brand. But with opportunity comes complexity. Our NIL legal practice is here to make sure you do it right—ethically, legally, and strategically.

 

What Is NIL?

 

NIL stands for Name, Image, and Likeness—the three elements that make up an individual’s personal brand. Thanks to changing laws and policies, athletes can now be compensated for:

 

  • Endorsements

 

  • Social media promotions

 

  • Merchandise sales

  • Autograph signings

  • Appearances and events

  • And much more

But NIL activity must comply with NCAA rules, state laws, school-specific policies, and even federal tax regulations.

 

Who We Represent

 

We provide NIL legal services for:

 

Student-Athletes: High school and college athletes seeking to protect and profit from their personal brand.

 

Parents & Guardians: Supporting families of student-athletes to navigate NIL opportunities wisely.

 

Coaches & Clubs: Advising on NIL compliance, policies, and education for teams and organizations.

 

Brands & Businesses: Drafting and negotiating NIL deals with athletes, ensuring fair and enforceable contracts.

 

Our NIL Legal Services

 

We offer comprehensive NIL representation, including:

 

✅ Contract Drafting & Review

Ensure your deals are legally sound, clearly written, and enforceable.

 

✅ Compliance Guidance

Stay within the bounds of NCAA, state, and federal NIL regulations.

 

✅ Intellectual Property Protection

Safeguard your name, likeness, signature, and content with trademark and copyright advice.

 

✅ Deal Negotiation & Strategy

We help you understand your market value and negotiate fair, ethical terms.

✅ Tax & Business Setup

We connect you with trusted professionals to manage taxes, set up LLCs, and plan for the future.

 

✅ Dispute Resolution

If an NIL issue arises—misuse of your image, contract breach, or fraud—we’ll represent you with strength and integrity.

 

Why Choose Our Firm?

We understand that NIL isn’t just a legal issue—it’s a life-changing opportunity. Our practice is built at the intersection of sports law, contract law, and digital marketing. Whether you're a rising star or an established brand, we’re here to protect your rights, grow your influence, and secure your future.

 

  • Deep knowledge of Florida NIL laws and NCAA policy

 

  • Experience working with athletes, families, and schools

  • Flat-fee and affordable service options available

 

  • Passion for sports, fairness, and empowerment

Check out our blog for updates on rule changes, NIL trends, and tips for athletes, parents, and businesses.

Get in Touch

O: (407) 900-5238

M: (386-748-4439

The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.

© 2023 by Caruço Law, PLLC. 

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